HipLogic

HipLogic, one of the companies I invested in earlier this year, launched their platform today. Here's the video:



The conventional wisdom around Sand Hill Road is that the whole world will be running iPhones or Android phones in a couple of months, but as long-time readers know, I don't really buy that. In my conversations with carriers and handset manufacturers, they are looking for increased data services across their range of handsets, and the impending recession only makes that more urgent, as smartphone sales have fallen off in Europe and likely in the US as well.

The goals of the HipLogic platform are infinite personalization of the mobile experience, easy discovery of data services, and always-on connectivity. I think it's the right technology for the time.