tag:blogger.com,1999:blog-1547815519783314740.post5139837872408318229..comments2024-01-17T01:22:04.322-08:00Comments on bizpunk: Investing in Contentbizpunkhttp://www.blogger.com/profile/15371421326927967695noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-1547815519783314740.post-80671006200587846522012-06-14T15:18:45.641-07:002012-06-14T15:18:45.641-07:00Very intriguing post. We're a console develop...Very intriguing post. We're a console developer pivoting out of traditional development and into social/mobile development. I understand that the most value is generated when I've acquired and can leverage my own customers. <br /><br />My question would be, how do I attract those customers in the first place? <br /><br />My understanding is that I have three options;<br />1) revenue Jeffnoreply@blogger.comtag:blogger.com,1999:blog-1547815519783314740.post-56266382198633966502012-06-13T04:00:27.599-07:002012-06-13T04:00:27.599-07:00Mitch, thanks for the clarification which helps a ...Mitch, thanks for the clarification which helps a lot.<br /><br />I agree that understanding the gaming customer by building a unique and proprietary data set about what they do, how and what they buy and so on - around a specific genre gaming interest - has real defensible value. <br /><br />In some ways it's an analogous data advantage that companies in totally different fields, like Wonga Nick Perretthttps://www.blogger.com/profile/16561252552316363340noreply@blogger.comtag:blogger.com,1999:blog-1547815519783314740.post-1043653709389088042012-06-09T07:49:19.228-07:002012-06-09T07:49:19.228-07:00Nick: I think you are making an important point th...Nick: I think you are making an important point that I didn't do a very good job with in the post. I don't consider the "integrated game design and merchandising" to be primarily a design problem (although it is that, too), but also a scalable platform problem (merchandising, analytics, billing, fraud, community) which I think does provide some sustainable competitive advantage.bizpunkhttps://www.blogger.com/profile/15371421326927967695noreply@blogger.comtag:blogger.com,1999:blog-1547815519783314740.post-59135554919491450262012-06-08T09:03:06.608-07:002012-06-08T09:03:06.608-07:00Great to have your voice on this, it's a shame...Great to have your voice on this, it's a shame so few execs in the industry step up to lead on these issues.<br /><br />I would be interested to better understand how you look at sustainable competitive advantage rather than "values" though.<br /><br />I don't personally see sustainable advantage in blending game design and e-commerce principles - that is the industry norm now Nick Perretthttps://www.blogger.com/profile/16561252552316363340noreply@blogger.comtag:blogger.com,1999:blog-1547815519783314740.post-79602988794538330842012-06-06T15:17:47.930-07:002012-06-06T15:17:47.930-07:00Seems to me that both GREE's acquisition of Op...Seems to me that both GREE's acquisition of Open Feint and DeNA's acquisition of ng:moco were attempts to re-build on smartphone platforms the audience aggregation dynamics that they have on feature phones in Japan. I personally don't think the value proposition for developers is sufficient to justify turning your customers over to GREE or DeNA but YMMV. <br /><br />A true next-gen bizpunkhttps://www.blogger.com/profile/15371421326927967695noreply@blogger.comtag:blogger.com,1999:blog-1547815519783314740.post-20587418677806508542012-06-06T11:35:51.917-07:002012-06-06T11:35:51.917-07:00Fantastic post Mitch. What do you think of new mo...Fantastic post Mitch. What do you think of new mobile platforms like GREE and DeNA entering the space? I have a feeling this might be the new "publishing" model, whereby the developers focus on creating great content, while the platform exists to manage all the other requirements for a successful game in the digital space (acquisition, monetization, cross-promotion, analytics, etc...Anonymoushttps://www.blogger.com/profile/14964100527561715924noreply@blogger.comtag:blogger.com,1999:blog-1547815519783314740.post-68896892887656848462012-06-06T10:48:57.946-07:002012-06-06T10:48:57.946-07:00Really like this framework. My takeaway seems to b...Really like this framework. My takeaway seems to be next gen game companies should focus on a) creating hit games then b) cross-promoting to make additional hits, be they 1st, 2nd or 3rd party titles—if the latter, then you’re a platform.<br /><br />The “b)” phase is interesting for me, because I think successful startups (who understand acquisition leverage and integrated design) will swing Ianhttp://marsfrontier.comnoreply@blogger.com